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We understand that the only way to serve the creative economy is to truly understand the inner workings of what makes it such a dynamic force influencing the future of societies, jobs, food, etc. with a focus on Africa. The inner workings are the enablers, hindrances, obscurities, form or structures, and others that affect the creative economy’s potential to be a worthwhile consideration for societies and governments in Africa, and its integration into the global economy.

The Research element of the REPAC Model sets the ground for inclusive, workable solutions, policy direction, implementation paths, strategic partnerships, skills/talent development approaches, and financial investments. What can be termed as “Best African solutions for African challenges.”

In the research process, we adopt methodologies that have the optimum potential to

  • provide an in-depth market entry understanding of Africa’s creative economy (location-specific).
  • deliver tested and iterated ideas that are user- and stakeholder-centric, ownable by relevant parties, and offer a sustainable and inclusive path into the foreseeable future.
  • uncover bottlenecks and identify fresh perspectives on pertinent issues relating to Africa’s creative economy.

Design Research

Become a contributor by sharing your African creative industry research ideas or research materials (NB. we take cognizance of intellectual property rights and will give credit to whoever deserves it). Your contribution goes a long way to shaping policies on Africa’s creative economy and guiding creative dialogues and conferences.


Contribute as an African creative. Let your story be the shoulders the up-and-coming generation stand on to perceive a future of possibilities. Your story can include your body of creative work; your creative entrepreneurial journey, and others.

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